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| Criterion |  Growth Golden Circle |  Product Discovery Assumption Mapping |  Business Strategy Value Chain Analysis |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 30-60 min | 45-60 min | Half day | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-8 | 2-8 | 3-8 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Assumption map, Test backlog, Risk ranking | Value Chain Map, Lever List | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | MarketingPositioningCommunication | AssumptionsRiskExperimentsValidation | StrategyBusiness modelDiagnosisAnalysis | ExperimentsValidationDiscoveryAssumptions |