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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min1-3 h1-2 h60-180 min
Participantsdifferent
1-81-82-84-20
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftArgument Map, Evidence Gaps, Decision RationaleDIBB document, Belief list, Bet list, Learning reportCynefin Map, Domain-specific Actions, Sensemaking Notes
Tagsno overlap
MarketingPositioningCommunication
SensemakingDecisionRationale
StrategyDecisionAssumptionsHypothesis
ComplexitySensemakingDecision
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