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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min60-120 minHalf day initial, dann laufend1-2 h
Participantsdifferent
1-82-8Ein Team plus Stakeholder4-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftCommunication Canvas, Stakeholder Messages, Architecture Communication PlanTeam API DocumentAlignment Map, Open Issues, Decision Questions
Tagsno overlap
MarketingPositioningCommunication
ArchitectureCommunicationStakeholdersCanvas
TeamAlignmentCommunicationService
AlignmentStakeholdersStrategyFacilitation
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