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| Criterion |  Growth Golden Circle |  Facilitation Alignment Mapping |  Product Strategy DIBB |  Facilitation Storytelling |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30-60 min | 1-2 h | 1-2 h | 45-120 min |
Participantsdifferent | 1-8 | 4-12 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Alignment Map, Open Issues, Decision Questions | DIBB document, Belief list, Bet list, Learning report | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | MarketingPositioningCommunication | AlignmentStakeholdersStrategyFacilitation | StrategyDecisionAssumptionsHypothesis | CommunicationNarrativeStakeholdersFacilitation |