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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-60 min1-2 h1-2 h60–90 min
Participantsdifferent
1-84-122-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftAlignment Map, Open Issues, Decision QuestionsDIBB document, Belief list, Bet list, Learning reportStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
MarketingPositioningCommunication
AlignmentStakeholdersStrategyFacilitation
StrategyDecisionAssumptionsHypothesis
StakeholdersAlignmentFacilitationChange
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