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| Criterion |  Growth Golden Circle |  Agile Affinity Estimation |  Product Strategy DIBB |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 30-60 min | 30-90 min | 1-2 h | 1-4 Wochen |
Participantsdifferent | 1-8 | 3-12 | 2-8 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Affinity Size Map, Grouped Estimates, Unclear Items | DIBB document, Belief list, Bet list, Learning report | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | MarketingPositioningCommunication | EstimationBacklogRelative sizing | StrategyDecisionAssumptionsHypothesis | ForecastingExpertsDecisionStrategy |