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| Criterion | ![]() Growth Golden Circle | ![]() Agile Affinity Estimation | ![]() Decision Making Delphi Method | ![]() Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 30-60 min | 30-90 min | 1-4 Wochen | 2-4 h |
Participantsdifferent | 1-8 | 3-12 | 6-30 Experten | 3-10 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Affinity Size Map, Grouped Estimates, Unclear Items | Expert Forecast, Consensus Range, Assumption Notes | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | MarketingPositioningCommunication | EstimationBacklogRelative sizing | ForecastingExpertsDecisionStrategy | StrategyPositioningInnovationValue |



