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Criterion
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumLowMediumLow
Timedifferent
90-180 min1-5 Tage1-5 Tage30-60 min
Participantsdifferent
3-6NutzertrafficNutzertraffic2-6
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
GQM Table, Metric ProfilesInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning DecisionCounter Metric List, Guardrail Definitions
Tagsno overlap
MetricsMeasurementEngineeringAlignment
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
MetricsMeasurementStrategyExperiments
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