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| Criterion |  Engineering Goal Question Metric |  Growth Funnel Analysis |  Growth Flywheel |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 90-180 min | 1-3 h | 60-120 min | 90-180 min initial, dann laufend |
Participantsdifferent | 3-6 | 1-5 | 3-8 | 3-8 |
Formatdifferent | Workshop | Async | Workshop | Workshop + async |
Outputdifferent | GQM Table, Metric Profiles | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | KPI Tree, Owner List |
Tagsno overlap | MetricsMeasurementEngineeringAlignment | AnalyticsConversionGrowth | GrowthRetentionConversion | MetricsStrategyAlignmentMeasurement |