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| Criterion |  Engineering Goal Question Metric |  Growth Funnel Analysis |
|---|---|---|
Purposedifferent | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium |
Timedifferent | 90-180 min | 1-3 h |
Participantsdifferent | 3-6 | 1-5 |
Formatdifferent | Workshop | Async |
Outputdifferent | GQM Table, Metric Profiles | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | MetricsMeasurementEngineeringAlignment | AnalyticsConversionGrowth |
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