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| Criterion |  Product Strategy GIST Planning |  Business Strategy TOWS Matrix |  Product Strategy KPI Tree |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | Wochen bis Monate je Goal | 1-2 h | 90-180 min initial, dann laufend | 1-3 h |
Participantsdifferent | 3-10 | 3-10 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Goals, Idea bank, Step-project list, Tasks, Learning reports | TOWS Matrix, Strategic Options, Priority Actions | KPI Tree, Owner List | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | RoadmapOutcomesPlanningExperiments | StrategyAnalysisOptions | MetricsStrategyAlignmentMeasurement | StrategyAnalysisPlanning |