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| Criterion |  Product Strategy GIST Planning |  Growth Pirate Metrics AARRR |  Business Strategy Balanced Scorecard |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | Wochen bis Monate je Goal | 1-2 h Setup, laufend | Halber Tag bis mehrere Wochen | 1-4 Wochen |
Participantsdifferent | 3-10 | 2-8 | 4-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Goals, Idea bank, Step-project list, Tasks, Learning reports | AARRR funnel, Metric baseline, Experiment backlog | Balanced Scorecard, Strategic Measures, Initiative Map | Experiment results, Decision log, Learning summary |
Tagsno overlap | RoadmapOutcomesPlanningExperiments | GrowthMetricsExperiments | StrategyMetricsExecution | ExperimentsGrowthAnalyticsValidation |