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Criterion
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumHighHighMedium
Timedifferent
Wochen bis Monate je Goal1 Tag bis mehrere WochenMehrere Wochen1-2 h Setup, laufend
Participantsdifferent
3-104-102-6 researchers plus sample2-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Goals, Idea bank, Step-project list, Tasks, Learning reportsProblem Statement, Prototype, Test LearningsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
RoadmapOutcomesPlanningExperiments
InnovationPrototypeResearch
OutcomesInnovationResearchQuantitative
DiscoveryOutcomesExperimentsOpportunity
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