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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30-120 minMehrere Wochen1-3 hWochen bis Monate
Participantsdifferent
2-62-6 researchers plus sample3-103-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Observation Notes, Improvement IdeasDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesProcess Map, Handoff List, Improvement BacklogProblem Statement, Solution Options, Prototypes, Deliverables per Phase
Tagsno overlap
LeanObservationProcessOperations
OutcomesInnovationResearchQuantitative
ProcessOperationsImprovement
ProcessDivergenceInnovation
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