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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.
Complexitydifferent
LowHighHighMedium
Timedifferent
30-120 minMehrere Wochen1 Tag bis mehrere WochenWochen bis Monate
Participantsdifferent
2-62-6 researchers plus sample4-103-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Observation Notes, Improvement IdeasDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesProblem Statement, Prototype, Test LearningsProblem Statement, Solution Options, Prototypes, Deliverables per Phase
Tagsno overlap
LeanObservationProcessOperations
OutcomesInnovationResearchQuantitative
InnovationPrototypeResearch
ProcessDivergenceInnovation
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