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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
LowHighMediumHigh
Timedifferent
30-120 min1 Tag bis mehrere Wochen0.5-5 TageMehrere Wochen
Participantsdifferent
2-64-104-102-6 researchers plus sample
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Observation Notes, Improvement IdeasProblem Statement, Prototype, Test LearningsKaizen Charter, Waste List, Improvement Experiments, Standard Work UpdateDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
LeanObservationProcessOperations
InnovationPrototypeResearch
LeanContinuous improvementOperations
OutcomesInnovationResearchQuantitative
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