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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitysame
LowLowLowLow
Timedifferent
30-120 min45-90 min30-60 min30-60 min
Participantsdifferent
2-62-81-52-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Observation Notes, Improvement IdeasAnsoff Matrix, Growth Options, Risk NotesABC Classification, Focus Rules, Control ListICE Table, Top Idea List
Tagsno overlap
LeanObservationProcessOperations
GrowthStrategyMarketPortfolio
PrioritizationOperationsPortfolio
PrioritizationScoringGrowthDecision
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