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Criterion
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
LowLowLowMedium
Timedifferent
30-120 min45–90 min30–60 min per interview45-90 min
Participantsdifferent
2-63-101 participant per interview2-5
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Observation Notes, Improvement IdeasTheme clusters, Insight statements, Opportunity areasInterview Notes, Themes, Insight SummaryA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
LeanObservationProcessOperations
SynthesisQualitativeRoot cause
QualitativeResearchCustomerDiscovery
LeanProblem solvingCoachingOperations
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