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| Criterion |  Business Strategy GAP Analysis |  UX Research User Interviews |  Business Strategy PESTLE Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 30–60 min per interview | 1-3 h | 45-90 min |
Participantsdifferent | 2-8 | 1 participant per interview | 2-10 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Interview Notes, Themes, Insight Summary | PESTLE Map, External Risks, Strategic Questions | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyAnalysisPlanning | QualitativeResearchCustomerDiscovery | StrategyMarketAnalysis | GrowthStrategyMarketPortfolio |