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| Criterion |  Business Strategy GAP Analysis |  Business Strategy SWOT Analysis |  Business Strategy Value Chain Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-3 h | 30-60 min | Half day | 45-90 min |
Participantsdifferent | 2-8 | 3-12 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | SWOT matrix, Strategic options, Action list | Value Chain Map, Lever List | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | StrategyAnalysisPlanning | StrategyAnalysisMarketPositioning | StrategyBusiness modelDiagnosisAnalysis | GrowthStrategyMarketPortfolio |