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| Criterion |  Business Strategy GAP Analysis |  UX Research Surveys |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 1-3 h | 3-14 Tage | 1 Tag bis mehrere Wochen | Mehrere Wochen |
Participantsdifferent | 2-8 | 50+ | 4-10 | 2-6 researchers plus sample |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | StrategyAnalysisPlanning | QuantitativeResearchValidation | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative |