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| Criterion |  Business Strategy GAP Analysis |  Product Strategy SMART Goals |  Business Strategy Strategy Map |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 15-30 min | 2-4 h workshop plus review | Halber Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 1-8 | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | SMART Goal, Measurement Note, Deadline | Strategy Map, Objective Set, Cause-Effect Hypotheses | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | StrategyAnalysisPlanning | GoalsPlanningMeasurementAlignment | AlignmentExecutionGoalsCausality | StrategyMetricsExecution |