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| Criterion |  Business Strategy GAP Analysis |  Innovation SCAMPER |  Innovation Rapid Ideation |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 30-60 min | 5-20 min | 1-3 h |
Participantsdifferent | 2-8 | 2-10 | 1-20 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | SCAMPER Idea List, Concept Shortlist, Variation Notes | Ideenpool, Roh-Shortlist, Cluster | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | StrategyAnalysisPlanning | BrainstormingIdeationCreativityReframingInnovation | BrainstormingIdeationDivergenceSpeed | IdeationInnovationCreativity |