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| Criterion |  Business Strategy GAP Analysis |  Innovation SCAMPER |  Innovation Crazy 8s |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 30-60 min | 8-15 min | 1-3 h |
Participantsdifferent | 2-8 | 2-10 | 1-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | SCAMPER Idea List, Concept Shortlist, Variation Notes | Sketch Set, Idea Shortlist, Direction Options | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | StrategyAnalysisPlanning | BrainstormingIdeationCreativityReframingInnovation | BrainstormingSketchingSpeedDivergenceDesign sprint | IdeationInnovationCreativity |