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| Criterion |  Business Strategy GAP Analysis |  Growth Pirate Metrics AARRR |  Business Strategy SWOT Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 h | 1-2 h Setup, laufend | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 3-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog | SWOT matrix, Strategic options, Action list | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyAnalysisPlanning | GrowthMetricsExperiments | StrategyAnalysisMarketPositioning | ExperimentsGrowthAnalyticsValidation |