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| Criterion |  Business Strategy GAP Analysis |  Growth Pirate Metrics AARRR |  Business Strategy PESTLE Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 1-2 h Setup, laufend | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 2-10 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | AARRR funnel, Metric baseline, Experiment backlog | PESTLE Map, External Risks, Strategic Questions | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyAnalysisPlanning | GrowthMetricsExperiments | StrategyMarketAnalysis | ExperimentsGrowthAnalyticsValidation |