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| Criterion |  Business Strategy GAP Analysis |  Business Strategy PESTLE Analysis |  UX Research First-click Testing |  Business Strategy Porter Five Forces |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-3 h | 1-2 Tage | 1-3 h |
Participantsdifferent | 2-8 | 2-10 | 10-30 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | PESTLE Map, External Risks, Strategic Questions | Click Heatmap, Success Rate, Design Recommendations | Five Forces Analysis, Competitive Risks, Strategic Options |
Tagsno overlap | StrategyAnalysisPlanning | StrategyMarketAnalysis | UXNavigationFindabilityValidation | StrategyCompetitionMarket |