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| Criterion |  Business Strategy GAP Analysis |  Product Strategy Impact Mapping |  Decision Making Decision Matrix |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 45-90 min | 45-90 min | 1-2 h |
Participantsdifferent | 2-8 | 3-8 | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | Decision Matrix, Scoring Rationale, Selected Option | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | StrategyAnalysisPlanning | OutcomesStrategyBehaviorPlanning | DecisionCriteriaScoringTradeoffs | StrategyDecisionAssumptionsHypothesis |