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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h60-120 min45-60 min45-90 min
Participantsdifferent
2-83-82-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Gap Matrix, Action Plan, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption map, Test backlog, Risk rankingAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyAnalysisPlanning
GrowthRetentionConversion
AssumptionsRiskExperimentsValidation
GrowthStrategyMarketPortfolio
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