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| Criterion |  Business Strategy GAP Analysis |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 30–60 min | 45–90 min | 30-60 min |
Participantsdifferent | 2-8 | 4-8 | 3-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas | SWOT matrix, Strategic options, Action list |
Tagsno overlap | StrategyAnalysisPlanning | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause | StrategyAnalysisMarketPositioning |