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| Criterion |  Business Strategy GAP Analysis |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 6-30 Experten | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list |
Tags1 shared | StrategyAnalysisPlanning | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning |