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| Criterion |  Business Strategy GAP Analysis |  Innovation Crazy 8s |  Product Strategy Impact Mapping |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 8-15 min | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 1-10 | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Sketch Set, Idea Shortlist, Direction Options | Impact Map, Outcome Hypotheses, Delivery Options | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | StrategyAnalysisPlanning | BrainstormingSketchingSpeedDivergenceDesign sprint | OutcomesStrategyBehaviorPlanning | BrainstormingIdeationCreativityWorkshopDivergence |