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| Criterion |  Business Strategy GAP Analysis |  UX Research Affinity Diagramming |  Business Strategy PESTLE Analysis |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 45–90 min | 1-3 h | 45-90 min |
Participantsdifferent | 2-8 | 3-10 | 2-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Theme clusters, Insight statements, Opportunity areas | PESTLE Map, External Risks, Strategic Questions | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyAnalysisPlanning | SynthesisQualitativeRoot cause | StrategyMarketAnalysis | OutcomesStrategyBehaviorPlanning |