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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h30-60 min1-2 h45-90 min
Participantsdifferent
2-81-53-102-8
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Gap Matrix, Action Plan, Risk NotesABC Classification, Focus Rules, Control ListTOWS Matrix, Strategic Options, Priority ActionsAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyAnalysisPlanning
PrioritizationOperationsPortfolio
StrategyAnalysisOptions
GrowthStrategyMarketPortfolio
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