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| Criterion |  Business Strategy GAP Analysis |  Growth A/B Testing |  Growth Pirate Metrics AARRR |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 1-2 h Setup, laufend | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Experiment results, Decision log, Learning summary | AARRR funnel, Metric baseline, Experiment backlog | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyAnalysisPlanning | ExperimentsGrowthAnalyticsValidation | GrowthMetricsExperiments | ValidationExperimentsDemandGrowth |