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| Criterion |  Business Strategy GAP Analysis |  Growth A/B Testing |  Decision Making Delphi Method |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 1-4 Wochen | 45-90 min |
Participantsdifferent | 2-8 | 1-6 | 6-30 Experten | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Experiment results, Decision log, Learning summary | Expert Forecast, Consensus Range, Assumption Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyAnalysisPlanning | ExperimentsGrowthAnalyticsValidation | ForecastingExpertsDecisionStrategy | GrowthStrategyMarketPortfolio |