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Criterion
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
HighLowLowMedium
Timedifferent
2-4 h1-5 Tage45-90 min1-5 Tage
Participantsdifferent
3-8Nutzertraffic2-8Nutzertraffic
Formatdifferent
WorkshopAsyncWorkshop + asyncAsync
Outputdifferent
Future Reality Tree, Negative Branches, Assumption List, Improved InjectionsInterest Metrics, Conversion Signal, Learning NoteAnsoff Matrix, Growth Options, Risk NotesClick Data, Interest Signal, Learning Decision
Tagsno overlap
Theory of ConstraintsSystems thinkingChange
ValidationExperimentsDemandGrowth
GrowthStrategyMarketPortfolio
ValidationExperimentsDemandDiscovery
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