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Criterion
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
HighHighMediumMedium
Timedifferent
2-4 hMehrere Wochen3-14 Tage60-120 min
Participantsdifferent
3-82-6 researchers plus sample50+2-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Future Reality Tree, Negative Branches, Assumption List, Improved InjectionsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesSurvey Results, Charts, Segment InsightsConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
Theory of ConstraintsSystems thinkingChange
OutcomesInnovationResearchQuantitative
QuantitativeResearchValidation
Theory of ConstraintsAssumptionsSystems thinking
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