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| Criterion |  Growth Funnel Analysis |  Decision Making Trade-off Analysis |  Decision Making DACI |  Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 45-120 min | 30-60 min | 45-90 min |
Participantsdifferent | 1-5 | 2-8 | 2-10 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | DACI Matrix, Decision Owner, Decision Log | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | AnalyticsConversionGrowth | TradeoffsDecisionCriteriaOptions | DecisionRolesGovernanceAlignment | DecisionCriteriaScoringTradeoffs |