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| Criterion |  Growth Funnel Analysis |  Business Strategy Three Horizons |  Business Strategy Business Model Stress Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 h | Halbtags-Workshop, dann iterativ | Half day | 45-90 min |
Participantsdifferent | 1-5 | 3-12 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Stress Test Report, Action Plan per Scenario | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | StrategyInnovationPortfolioForesight | StrategyBusiness modelRiskDiagnosis | GrowthStrategyMarketPortfolio |