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| Criterion |  Growth Funnel Analysis |  Facilitation 3-Circle Venn Diagram |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 15-45 min | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 1-5 | 2-8 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Venn Diagram, Overlap Notes, Differentiators | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | AnalyticsConversionGrowth | ComparisonFacilitationAlignment | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |