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| Criterion |  Growth Funnel Analysis |  Business Strategy SWOT Analysis |  Product Discovery Assumption Mapping |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 30-60 min | 45-60 min | 45-90 min |
Participantsdifferent | 1-5 | 3-12 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | SWOT matrix, Strategic options, Action list | Assumption map, Test backlog, Risk ranking | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisMarketPositioning | AssumptionsRiskExperimentsValidation | GrowthStrategyMarketPortfolio |