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| Criterion |  Growth Funnel Analysis |  Decision Making Pre-Mortem |  Product Strategy DIBB |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 20–45 min | 1-2 h | 45-90 min |
Participantsdifferent | 1-5 | Small cross-functional group | 2-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Risk list, Mitigation plan, Assumption log | DIBB document, Belief list, Bet list, Learning report | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | RiskDecisionFailurePlanning | StrategyDecisionAssumptionsHypothesis | GrowthStrategyMarketPortfolio |