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| Criterion |  Growth Funnel Analysis |  Decision Making Pre-Mortem |  Business Strategy Ansoff Matrix |  Business Strategy Business Model Stress Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 20–45 min | 45-90 min | Half day |
Participantsdifferent | 1-5 | Small cross-functional group | 2-8 | 3-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Risk list, Mitigation plan, Assumption log | Ansoff Matrix, Growth Options, Risk Notes | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | AnalyticsConversionGrowth | RiskDecisionFailurePlanning | GrowthStrategyMarketPortfolio | StrategyBusiness modelRiskDiagnosis |