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| Criterion |  Growth Funnel Analysis |  Decision Making Pre-Mortem |  Business Strategy Ansoff Matrix |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 20–45 min | 45-90 min | 45-90 min |
Participantsdifferent | 1-5 | Small cross-functional group | 2-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Risk list, Mitigation plan, Assumption log | Ansoff Matrix, Growth Options, Risk Notes | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | AnalyticsConversionGrowth | RiskDecisionFailurePlanning | GrowthStrategyMarketPortfolio | AssumptionsRiskDecisionDiscovery |