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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h45-120 min60-120 min45-90 min
Participantsdifferent
1-53-84-102-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsDecision Frame, Decision Question, Criteria List, Evidence PlanAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
AnalyticsConversionGrowth
OptionsDecision framingStrategyComparison
Decision framingAlignmentCriteriaOptions
GrowthStrategyMarketPortfolio
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