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| Criterion |  Growth Funnel Analysis |  Product Strategy OKRs |  Product Discovery Assumption Mapping |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-2 h Setup | 45-60 min | 15-30 min |
Participantsdifferent | 1-5 | 2-20 | 2-8 | 1-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | OKR set, Measurement plan, Review cadence | Assumption map, Test backlog, Risk ranking | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | AnalyticsConversionGrowth | GoalsAlignmentOutcomesMeasurement | AssumptionsRiskExperimentsValidation | GoalsPlanningMeasurementAlignment |