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| Criterion |  Growth Funnel Analysis |  Growth North Star Metric |  Product Discovery Riskiest Assumption Test |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-2 h | 1-2 Wochen pro Iteration | 30-60 min |
Participantsdifferent | 1-5 | 3-8 | 2-6 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | North Star metric, Input metric tree, Measurement cadence | Prioritized Assumption List, Test Plan, Results Report | Completed Experiment Canvas, Success Metric |
Tagsno overlap | AnalyticsConversionGrowth | GrowthMetricsAlignmentRetention | ExperimentsValidationDiscoveryAssumptions | ExperimentsValidationDiscoveryHypothesis |