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| Criterion |  Growth Funnel Analysis |  Innovation Morphological Analysis |  Growth Flywheel |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | 60-120 min | 30-60 min |
Participantsdifferent | 1-5 | 2-8 | 3-8 | 2-10 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Morphological Box, Concept Combinations, Idea Shortlist | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | AnalyticsConversionGrowth | IdeationInnovationCreativity | GrowthRetentionConversion | BrainstormingIdeationCreativityReframingInnovation |