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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumHighHighLow
Timedifferent
1-3 hHalf day1-4 Wochen45-90 min
Participantsdifferent
1-53-126-30 Experten2-8
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesLeverage Map, Action StrategyExpert Forecast, Consensus Range, Assumption NotesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
AnalyticsConversionGrowth
Systems thinkingChangeStrategy
ForecastingExpertsDecisionStrategy
GrowthStrategyMarketPortfolio
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